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Flu prevention: Methods to reach staff, community

Sometimes it’s all about the marketing. 

Take flu shots, for instance. How do you best ensure that you reach the optimal percentage of staff? How about an attention-grabbing catchphrase? At Peninsula Regional Medical Center in Salisbury, MD, a new theme is introduced every year during flu season. For 2010, the organization’s motto was “Boo to the Flu.” 

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